Capital Provides New Tools for Brands and Agencies To Organize and Act on the 10B Photos Shared Each Week on Tumblr, Twitter, Instagram and More.
Cambridge, MA, August 06, 2015 — Today we announced a global network of 100 advertising agencies and a roster of veteran ad-tech investors including, Stage 1 Ventures, MDC-Partners, Wavemaker Partners and The Whittemore Collection provided $4 million in new capital.
The additional financing supports the roll-out of thousands of object and scene classifiers to help innovative digital marketers detect what appears in every photo. This deep learning capability helps dog-food companies find pet-owners, diaper-makers discover new parents, outdoor sports retailers reach campers and beer makers target people feasting on nachos.
“Social media photos are a huge blind spot that prevents marketers from understanding the full conversation around their brands,” said David Rose, CEO of Ditto Labs. “For a decade marketers have solely relied on text analytics to detect intent or on-line conversations, but now Ditto offers access to an otherwise invisible population of consumers as revealed through their publicly shared photos.”
“The ubiquity of smartphone cameras, coupled with an insatiable desire to publically share everyday experiences on social media has made sharing photos the preferred form of communication,” said David Baum of Stage 1 Ventures. “Ditto is the only company with computer vision technology purpose-built to parse what appears in Instagram-filtered, poorly lit, and blurry low resolution photos. This photo cloud is essential for today’s marketer.”