Ditto Labs, an image recognition platform, on Tuesday announced an upgrade to its platform to allow advertisers to target consumers based on photos they have posted. It’s an expansion on more “traditional” social-based targeting that relies text, hashtag mentions or follows, Ditto Labs asserts.
Ditto Labs monitors publicly shared photos from Twitter, Tumblr and Instagram, per a release. The company claims its tech can recognize brand images within photos. Its platform ranks posters by recency and number followers and also collects each consumer’s Klout Influencer score, which is meant to show how influential each consumer is on social media.
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